Adoção de um estilo de vida saudável e o consumo de produtos fitness

Abstract

The increased emphasis on health and well-being has led to significant changes in consumption habits and behavior, driving the expansion of the fitness market and the diversification of products and services aimed at this segment. In this context, this research aims to analyze how the adoption of a healthier lifestyle contributes to the consumption of fitness products. To achieve this objective, the study sought to identify the factors that motivate the change towards healthier habits, verify whether this change results in increased consumption of fitness products, and identify which products are most used by those who practice physical activities. The research adopted a qualitative, descriptive approach, using content analysis as a method of data processing. Data collection was carried out through semi-structured interviews with 15 people who regularly practice physical activities. The results indicate that the adoption of regular physical activity is directly associated with changes in consumption patterns, ranging from food to clothing, dietary supplements, wearable technologies, and specialized services such as nutritional counseling and personalized training. It was also observed that consumption tends to be higher at the beginning of physical activity, becoming more rational over time as individuals gain experience and greater awareness of their real needs. It is concluded that adopting a healthy lifestyle not only influences but redefines consumption behavior, integrating health, well-being, and consumption into a single set of daily practices.