Influência cultural dos dramas coreanos nos consumidores brasileiros

Abstract

This work aims to analyze how the Korean drama cultural industry influences Brazilian consumers who are part of the community, due to the increased interest in this media in the international market, through the use of the internet. With specific objectives: to explore the relationship between Korean culture and Brazilian culture, drawing a parallel between the two; analyze dramas as a mirror of Korean culture, and how the Brazilian public perceives this representation; examine how dramas can spark interest in other Korean products. In the research methodology, we adopted a qualitative exploratory nature, where we collected data from a questionnaire available to the community on Facebook and Telegram. The results show that Korean dramas arouse curiosity about other media-related products, and also instigate interest in Korean culture, which they begin to perceive within the material. Highlighting the perception of Korean culture that Brazilian dorameiros can add to productions, with or without relation to reality.