Quixa Forma Display: desenvolvimento de uma tipografia inspirada na vegetação de Quixadá

Abstract

This work presents the development of the typeface Quixa Forma Display, an original display font inspired by the vegetation of the city of Quixadá, in the state of Ceará, Brazil. The project has a practical approach and is based on the observation and morphological analysis of local plant species, such as cacti, bromeliads, and native trees, used as formal references for the construction of typographic characters. The methodology included an original photographic survey, analysis of natural forms, manual sketching, character vectorization, optical adjustments, spacing, and kerning, as well as application tests in graphic materials. The design decisions sought to balance visual expressiveness and technical rigor, resulting in a serif typeface with a strong visual presence, suitable for use in titles and cultural or institutional promotional materials. As a validation process, the typeface was applied to experimental posters and to the redesign of an official event poster from the city, enabling the evaluation of its visual performance, legibility, and potential for use. The results indicate that Quixa Forma Display contributes to the enhancement of local visual identity by offering an original alternative to generic or overly caricatured typefaces, highlighting the potential of typographic design as a tool for cultural and territorial expression.