Por trás dos panos: o trabalho invisível das costureiras independentes

Abstract

This study investigates the world of independent seamstresses, professionals who play a fundamental role in the fashion production chain, but whose work remains marginalized and undervalued (Purpura, Mendes, 2024). The research focuses primarily on analyzing the conditions of these workers' autonomy, the challenges posed by the hegemony of fast fashion, and the importance of artisanal and custom sewing in a context of accelerated consumption, highlighting its aesthetic, cultural, and sustainable value. It also explores strategies for resistance and adaptation in the contemporary market. Through a qualitative approach, which includes a literature review, semi-structured interviews, document analysis, and field research, the study seeks to understand how these women's work is structured, from the organization of their workdays to the emotional and identity-based relationships established with their craft. Therefore, "Behind the Scenes" is a multimedia project (Salaverría, 2014), including the production of mini-documentaries, a podcast, multimedia reports, and an opinion piece. The project demonstrates that custom sewing is not only a sustainable production alternative, but also a space for female identity affirmation.