Plano de negócios para uma empresa de consultoria e assessoria agroempresarial: uma proposta de estruturação estratégica e viabilidade econômica

Abstract

The objective of this Course Completion Work was to develop a detailed of a proposal business plan for the creation of a business consulting and advisory firm focused on the agribusiness sector, aiming at the professionalization of rural enterprise management, with a focus on improving clients' efficiency, sustainability, and competitiveness in the market. The study was conducted as applied research with an exploratory and descriptive nature, utilizing literature review, documentary analysis, and the preparation of financial projections. The theoretical framework encompassed concepts of entrepreneurship, agribusiness, business consulting, and strategic planning, serving as the foundation for structuring the plan. Regarding methodology, the research is classified as applied, with a mixed approach, in addition to having an exploratory and descriptive character regarding its objectives. The technical procedures employed include literature review, documentary review, and a simulated case study. Data collection was conducted exclusively through secondary sources obtained from reliable and institutional databases. Information was consulted from the Brazilian Micro and Small Business Support Service (SEBRAE), the Center for Advanced Studies on Applied Economics (CEPEA), the Confederation of Agriculture and Livestock of Brazil (CNA), and the Global Entrepreneurship Monitor (GEM). These data supported the market analysis, target audience profile, competitors, and the socioeconomic context of the agricultural sector, in addition to providing inputs for constructing the financial projections. The results consisted of the construction of a business plan for the fictitious company, demonstrating the enterprise's viability, with high margins, generation of increasing profits, and positive financial indicators, such as a Net Present Value (NPV) of R$ 73,472.73, an Internal Rate of Return (IRR) of 46.88%, and a discounted payback period of 2.57 years. Furthermore, the analysis of expected, pessimistic, and optimistic scenarios highlighted the robustness of the business model and its adaptability to different market conditions. It is concluded that the AGROVinculum proposal represents a promising opportunity for the professionalization of rural management, contributing to the efficiency, competitiveness, and sustainability of regional agribusiness.