Plano de negócio para educação de curta duração em engenharia civil: mercado e estratégias

Abstract

Developing business plans for short-term courses in Civil Engineering has become essential given the rapid technological transformations and gaps in traditional training. The growing demand for immediate and practical training requires well-structured educational proposals capable of meeting the needs of students and professionals seeking continuous updating. Understanding the market, its trends, and its challenges is fundamental to defining efficient strategies and creating more relevant, innovative training offerings aligned with the current demands of the sector. Therefore, this study aims to develop a business plan for short-term courses in Civil Engineering using the Business Model Canvas. The research is characterized as a qualitative and descriptive study, whose purpose is to understand a phenomenon through the analysis of theoretical materials, documentary evidence, and information from different authors. The development of this study allowed for a broad understanding of the elements necessary for the creation and implementation of a short-term course focused on the field of Civil Engineering. Throughout the research, it was possible to identify a favorable scenario for this type of training, driven by real market demands, the need for constant updating, and students' search for faster, more practical, and accessible training. These factors reinforce the potential of the proposal and demonstrate that the course can effectively contribute to professional development in the sector.