PBQP-H em obras de pequeno porte: análise de percepção de gestores de pequenas construtoras cearenses

Abstract

The Brazilian Program for Quality and Productivity in Housing (PBQP-H) was established to promote improvements in quality and productivity in the construction industry through process standardization and the adoption of quality management practices. In this context, this study aimed to analyze the perceptions of managers of small construction companies regarding PBQP-H in small construction projects. The research adopts a qualitative and descriptive approach and was developed through case studies conducted in five construction companies. Data was collected through semi-structured interviews with company managers, enabling an analysis of their perceptions, difficulties, and motivations related to certification. The results indicate that none of the analyzed companies currently holds a valid PBQP-H certification, although different levels of knowledge and interest in the program were observed. The main barriers to adopting PBQP-H are related to financial costs, the shortage of qualified labor, high workforce turnover, and the program’s operational and bureaucratic requirements. Despite these challenges, most managers acknowledge that certification can contribute to the standardization of construction processes, improved internal organization, enhanced final product quality, and strengthened market competitiveness. The findings suggest that the low adoption of PBQP-H in small construction projects is primarily associated with companies’ structural limitations and the absence of local market requirements, rather than with a lack of awareness of the certification’s benefits.