Práticas e contribuições de ecoinovação para a economia circular: um estudo de caso na construção civil

Abstract

In light of the growing demands for sustainable development, organizations have increasingly incorporated environmental practices into their strategies, fostering the adoption of ecoinnovations. This dissertation aims to analyze the eco-innovation practices adopted by a Brazilian construction industry company and their contributions to facilitating the transition toward a circular economy within the organization. The research, qualitative in nature and descriptive in character, was conducted through a case study that included semi-structured interviews with managers and employees, as well as documentary analysis of institutional and regulatory reports. The findings indicate that initiatives such as the use of recycled pavements, the adoption of clean energy sources, and the promotion of an organizational culture oriented toward sustainability contribute to reducing environmental impacts, reusing waste, and improving operational efficiency. It was also observed that factors such as engaged leadership, environmental certifications, and market pressures encourage eco-innovation, whereas barriers such as high initial costs and cultural resistance limit its diffusion. The study concludes that the integration of technological innovation, strategic management, and socio-environmental responsibility strengthens the company’s competitiveness and represents a replicable model for the sector.