A economia comportamental na tomada de decisões e seus impactos: uma revisão de literatura

Abstract

This study examines how Behavioral Economics influences decision-making, highlighting the psychological, emotional, and social factors that affect economic choices at both individual and collective levels. Through a literature review, a comparison is made between Traditional Economics and Behavioral Economics, showing how the latter challenges the idea of absolute rationality, suggesting that decisions are often shaped by cognitive, heuristic, and emotional limitations. The study also addresses the concept of Homer Economicus, which represents the reality of agents whose decisions are influenced by emotional and contextual factors, in contrast to the idealized concept of Homo Economicus. The results of the work emphasize the importance of the interaction between Behavioral Economics and Artificial Intelligence, demonstrating its potential to improve public policies, business strategies, and more precise economic analyses. However, ethical challenges related to privacy and the manipulation of people's choices are also raised. In conclusion, Behavioral Economics proves to be a valuable complement to traditional economic theory, broadening the understanding of human behavior in economic contexts. Thus, a promising horizon opens up for collaboration between Psychology, Economics, and Artificial Intelligence