E-learning como estratégia para o desenvolvimento de equipes em editora especializada

Abstract

This article introduces e-learning as a strategy for staff training. As a general objective, an e-learning model is proposed for a biographical publishing company, whose managers oversee editing print books, e-books and audiobooks. As specific objectives, e-learning is discussed under a distance education perspective to enterprises, skills and abilities required for publishing staff are also under discussion, as well as digital platforms to produce and manage content for e-learning are presented. The study is characterized as a field and exploratory research, based on the participatory research method. As a technique for collecting data, participant observation was adopted through a working group created and managed on WhatsApp to gather the staff of a publishing company. As results, the e-learning proposal is presented from the publisher’s organizational chart and also from seven digital platforms to produce and manage content for e-learning. In conclusion, the proposal of e-learning model can be applied successfully to other organizational environments, as long as there are updates on it, and also those seven digital platforms can be continuously incorporated into e-learning proposals.