O design da comunicação no jogo the sims: estratégias visuais para a imersão do jogador

Abstract

This study explores how communication design contributes to immersive environments in the life‑simulation franchise The Sims. Through a qualitative analysis of graphic elements across its four main editions (The Sims 1 - 4), it examines how visual resources enhance atmosphere and player engagement. Using morphological, syntactic, and semantic approaches, and grounded in authors such as Lupton, Dondis, and Lidwell, the research investigates how design choices reinforce realism and aesthetic coherence within simulated spaces. It also contextualizes the visual evolution of the franchise, discussing how graphic strategies align with cultural and technological trends over time. By bridging graphic design, visual communication, and digital game studies, the work highlights the role of visual elements in shaping credible narratives and immersive experiences, offering insights for the design of digital environments.