O papel das plataformas de streaming no aumento do consumo de produções audiovisuais sul coreanas: o caso dos k-dramas no Brasil

Abstract

Streaming platforms have popularized the consumption of K-dramas worldwide, especially in Brazil. This research seeks to understand the factors that spark Brazilian audiences' interest in dramas, particularly South Korean productions. It highlights elements such as streaming platforms and fansubs, a historical context of South Korean culture, economy, and politics, as well as an overview of South Korean pop culture products and the habit of consuming them. Aspects like visual aesthetics, the creation of emotionally complex characters, and the approach to relevant social issues are also considered key to audience engagement. This study used a qualitative method to construct the entire content framework, contributing to an understanding of the widespread consumption of K-dramas and streaming platforms in Brazil. It also emphasizes important aspects such as globalization, the narrative characteristics of K-dramas, and the contribution of soap operas to the spread of South Korean productions.