Caracterização dos novos clientes do mercado imobiliário

Abstract

A discussion is presented on the new requirements that home clients are putting forward in the housing market. Basic information was gathered during interviews with prospective clients that visit home sales fairs in ten different cities in Brazil. Moreover, general literature on socio demographic aspects was approached in order to consolidate views obtained in the interviews. The work concludes on the existance of various new market segments that might be explored by building developers. Quantitative analysis should be conducted conforming the general qualitative trends presented in this paper.