Estruturação de processos e gestão de equipes: a percepção de gestores cearenses

Abstract

This study explores the theme of process structuring and team management, focusing on the perceptions of managers from Ceará. In a context of increasing competitiveness and digital transformation, organizations in Ceará face the challenge of aligning their process management practices with the need for innovation and

continuous improvement. The research adopts a qualitative approach, with semi- structured interviews conducted with experienced managers. The main findings

highlight the importance of clear deadlines, effective team integration, and strategies to overcome resistance to change, a common challenge for companies in the region. The study suggests ways to improve organizational coordination and provides insights for future research. However, significant challenges were identified, such as resistance to change and a lack of understanding of process management objectives. The study also aims to contribute to improving communication and integration between teams and departments, suggesting strategies for more effective coordination. Finally, the results provide a foundation for future research on process structuring in different contexts and regions, expanding knowledge on the subject.