Avaliação da comunicação pública no âmbito do Programa de Aprendizagem na Idade Certa no estado do Ceará

Abstract

This research articulates an interdisciplinary analysis between public communication, educational public policies, and evaluation with the aim of assessing how public communication is formulated and integrated within the processes of construction and implementation of initiatives under the Programa de Aprendizagem na Idade Certa (Program for Learning at the Right Age) in the state of Ceará. Thus, it seeks to evaluate, based on the experience of institutional actors, how this educational policy mobilizes stakeholders to encourage their participation in the process of construction and implementation of planned actions within the logic of a state that advocates values of the managerial model, such as efficiency, productivity, total quality, management, and results-based control. Grounded in the counter-hegemonic paradigm, the approach used in this study will be in-depth evaluation, which provides a fundamental interdisciplinary and multidimensional aspect in evaluating this public policy. In this evaluative perspective, the subjectivity of the individuals gains space, and elements such as context, ongoing historicity, among others, which go beyond the technical dimension, are considered. From a methodological standpoint, the work presents a qualitative nature and is systematized by content analysis. In addition to seeking to understand the development of public communication focused on the program through documentary and bibliographic analysis, the research aims, through interviews with institutional actors connected to the state, municipalities, and schools, to evaluate the relationship between the performance of public policy in these three spheres and the communicative processes provided within the dynamics of the Paic in the municipalities of Granja and Independência.