Empreendedorismo ou reflexos da crise: uma análise sobre o comportamento de microempresas no Brasil diante da pandemia da covid-19

Abstract

Throughout human history, the world population has experienced several pandemics. This research analyzed the behavior of micro-enterprises in Brazil in the face of the health crisis caused by COVID-19 over the period from May 2020 to December 2022, carrying out an analysis and considering the years prior to the pandemic, that is, 2018 and 2019. In this study, the significant impact of the COVID-19 pandemic in the global context was investigated, with a special focus on the specific implications for Brazil. The alarming data from the Brazilian government's healthcare system not only highlights the magnitude of the human tragedy, but also highlights the urgent need for effective responses. By analyzing the behavior of micro-enterprises, the reduction of employees and the adaptation of non-essential services, our objective is to understand the strategies adopted to face this unprecedented crisis. The research used an investigative and inductive methodology, supported by secondary data from SEBRAE, IBGE and the Federal Government. The results of an analysis of the behavior of microenterprises in Brazil during the COVID-19 pandemic are presented. In short, the resilience and adaptability of the entrepreneurial sector in Brazil, during the COVID-19 pandemic, are evidenced by its dynamics in the face of considerable economic and social challenges