Gestão de processos e a utilização do método PDCA como ferramenta de melhoria contínua: estudo de caso em uma startup de saúde e bem estar

Abstract

Over the years, the competitive market has transformed three key areas into its enablers: Strategy, Processes, and People. From this perspective, Process Management has taken on the responsibility of compiling the activities, functions, and know-how used to translate organizational purpose into a product and/or service focused on customer satisfaction and profit generation. The analysis focuses on the importance of process structures in contemporary organizations, exploring the dynamics of efficient and effective management. The research highlights the implementation of the PDCA cycle as a strategic tool for continuous improvement, emphasizing its stages of Plan, Do, Check, and Act. The section dedicated to the analysis of results reveals a direct correlation between the diligent application of the PDCA cycle and measurable improvements in organizational processes. It is concluded that the systematic and reflective approach of the PDCA not only corrects flaws but also drives innovation, providing a solid foundation for operational excellence. This study underscores the vital importance of process management and demonstrates how the application of the PDCA cycle emerges as a significant catalyst for the success and sustainable development of organizations.