Comportamento do consumidor: determinantes para o consumo de cosméticos sustentáveis

Abstract

Nowadays, the cosmetic sector has the need to meet the demands of consumers who are ecologically concerned. Given the isolation of this theme, it aims to analyze the determinants for the consumption of sustainable cosmetics. Analyze consumer behavior in the face of market trends. The research method used in this work is of a qualitative and descriptive nature, data collection was carried out through interviews. It was concluded that the research was satisfactory, as it presented expected results and enabled the identification of determinants for the consumption of these products. The main reasons highlighted by the respondents were quality, price, ecological concern, animal testing and health issues.