Desenvolvimento de produto: marca Lírica

Abstract

The objective of this study is the development and implantation of a mark that it will act in the segment feminine fashion, where they will be analyzed all the stages that you compose those processes. They will be contemplated in this work market, products and services, it structures physics and financial among other, finally, all the necessary elements to the implantation and growth solid of an organization and that will be approached in order to make possible, hereafter your materialization. Observing your markets needs and lacks, he/she comes the innovation of a diversified business, where the concept of cultural identity is harnessed together to the fashion in the clothes segments with gastronomy and reading. The Lyrical mark–Brazilian Identity presents the store-concept segment as commercial innovation