A dinâmica dos veículos de comunicação no interior do Ceará: um estudo sobre o jornalismo local através do Instagram

Abstract

Journalism is constantly changing based on the reality it operates within. Currently, news production is primarily done in the digital sphere, with the daily presence of the internet and, notably, social media. Therefore, this study delves into the context of contemporary journalism in Ceará, exploring the connection between local journalism, web journalism, and their integration through social networks. Throughout its sections, the research covers multiple aspects, initiating with a detailed analysis of journalism in the 21st century. It emphasizes the significance of proximity as a pillar of local journalism, while also delving into the role of web journalism and social media. To better grasp the context under consideration, the history of Ceará's journalism is scrutinized, from the evolution of newspapers in the state to the actions of local journalists. Additionally, an analysis of the current distribution of media outlets in Ceará is presented, providing an overview of the media landscape in the region. A pivotal aspect of this study involves the investigation of the dynamics of web journalism outlets in the interior of Ceará. Using a methodology that encompasses both quantitative and qualitative content analysis, the research focuses on studying three established media outlets in rural areas: No Cariri Tem (Cariri), Revista Central (Sertão Central), and Ibiapaba 24 horas (Serra da Ibiapaba). The content analysis, conducted in four stages (pre-analysis, material exploration, cataloging and systemic analysis, and drawing inferences), sought to comprehend the relationship between local journalism and the ecosystem of social networks, with a particular focus on the strategies adopted by these news portals on Instagram. This work was conceived in collaboration with the Atlas da Notícia, a project that maps media outlets across Brazil. Understanding the lack of local media in most Brazilian cities affects people's access to information and restricts the dissemination of local events. Thus, the research interprets that different types of media outlets exist on Instagram, particularly concerning local journalism, as each adapts to its audience and their demands. The analysis encompassed the published content of these outlets, aiming to comprehend their subjects, formats, and the engagement achieved. Among the findings, it was observed that advertising is prevalent in these outlets, along with significant use of the "reels" feature.