Elementos da prática de frugalidade: comportamento do consumidor em relação ao reparo de roupas usadas

Abstract

The overall objective of this study is to analyze the sustainable consumption of frugality in the repair of used clothing. To achieve this objective, specific goals have been established: to identify the objects, infrastructure, tools, and body related to the repair of used clothing, to analyze the mental activities, emotions, and motivational knowledge involved in this specific context, and to examine the existing practical knowledge, including understandings of good performance and necessary competencies. The research highlights the importance of conscious consumer behavior regarding the repair of used clothing to promote sustainability. The linear economy model and the concept of circular fashion are presented, emphasizing the need for frugal practices and circular economy. Interviews with consumers revealed awareness of the environmental impacts of the fashion industry, leading to the adoption of conscious behavior in repairing used clothing. The respondents expressed concern about the waste of natural resources and the accumulation of textile waste, encouraging sustainable alternatives such as repair and reuse. Furthermore, they perceived the repair of used clothing as an expression of personal style and appreciation for unique pieces, resisting rampant consumerism. Understanding the materials, meaning, and practical knowledge is crucial to promote sustainable behaviors. In a context of consumerist messages, frugality plays a crucial role in sustainable development, preserving natural resources and seeking a balance between personal satisfaction and environmental preservation, towards a more sustainable future. Keywords: Conscious consumer behavior, Repair of used clothing, Sustainability, Circular fashion, Frugal practices.