Atividades inovativas empreendidas pelas empresas e seus impactos: Uma análise com base nos dados da PINTEC

Abstract

The study of innovation is considered fundamental in the business scenario of this century, in view of the competition between companies, which makes the innovation process essential in economies where changes occur more and more quickly and companies themselves need constant development to become sustainable. This work sought to explain the degree of investment of companies in innovation and verify the level of impact that innovations caused. In addition, investigate the activities undertaken to innovate that are more correlated with the impacts generated by these innovations, based on data provided by IBGE/ PINTEC. For this, data from the last two surveys carried out, three years 2012-2014 and three years 2015-2017, were used. For this measurement, data referring to efforts undertaken in innovative sectoral activities and data referring to the impacts of innovations in these sectors were used, and the level of correlation between these two types of variables was calculated. The results of the correlations indicate that only the innovative activity Training, in the second three-year period, presented a strong correlation with all categories.