Ecoinovação: práticas de inovação sustentável no setor de higiene pessoal, perfumaria e cosméticos do Brasil

Abstract

As an alternative for sustainable development, ecoinnovations emerge promoting the reduction of pollution, environmental impacts throughout the life cycle, the opening and creation of new markets and the development of new products, services or processes. In this perspective, when analyzing the personal hygiene, perfumery, and cosmetics sector, as an important sector for the country's economy, which stands out as an innovation-intensive, technology-driven, dynamic, and relevant activity in the manufacturing industry as a whole. The study aims to investigate the performance of the Brazilian Personal Care, Perfumery and Cosmetics sector in relation to sustainable practices. As for the research typology, this study is characterized as exploratory and descriptive research. In data analysis, documentary analysis was used, based on the yearbooks published by the companies Natura and Grupo Boticário. The study analyzed variables such as ranking in the world consumer market, the sector's compound annual growth rate, participation in job generation, and Brazilian exports and imports of HPPC. The research concluded that the main HPPC companies propose actions and necessary transformations in the social, economic and environmental sectors, taking into account the interconnection between these areas.