Inteligência artificial aplicada à ideação em design

Abstract

This work is based on two main concepts: Concept Design and Artificial Intelligence (AI). The design uses several tools added throughout the design process. From this perspective, some tools help in the conception of ideas. For Leach (2021), people are surrounded by AI in various aspects of everyday life. These circumstances emphasize the importance of Design, Architecture, and other Creative areas professionals to try to understand AI as a possible design, whose processes and methods, despite the complexity, are based on already known principles. The focus on using A.I. within the creative process of Design has still been little discussed academically and can be considered a gap. This work, therefore, aims to evaluate how AI can be used in the early stages of the process of conceiving ideas for the development of an artifact. This work is characterized as exploratory-descriptive (Marconi e Lakatos, 2003) and its methodology is divided into 5 stages: 1) Bibliographic research on Concept Design and Artificial Intelligence; 2) Use of traditional Design tools to guide the creation of ideas using divergent transformative processes as described in Jones's (1992) design method; 3) Production of images, intermediated by the use of AI tools, such as InvokeAI, Stable Diffusion web UI, Midjourney, and DALL-E 2, among others, within the creative process; 4) Refinement, classification, and filtering of images produced in the previous step; 5) Identification guidelines for a systematic method of the ideation process, based on the choices made during the previous stages. The practical contribution of this work is to exemplify the use of these tools in a simulation of the creative phase of a project, and the theoretical one is to contribute to the debate on this subject.