Estudo de caso dos efeitos da fusão Itaú Unibanco sobre a cultura e mudança organizacional

Abstract

The consequences of a merger can be perceived by the existing culture shock later in this deal. This paper focuses on the subject of organizational culture, which sought to define their concepts and perceptions in organizations. Also the concept of organizational change was explored. Once that occurred changes in ways of perfoiuning procedures, as well as possible forms of resistance from employees. Finally, we perfoliued a case study in a branch of the Banco Itau Unibanco, which sought to align theory with practice discussed previously experienced in the company, since the banks in question have undergone a process of merging, passing be one of the leading banks in the country.