A gestão estratégica de instituições de ensino superior: um estudo multicaso

Abstract

The expansion of the higher education unchained in the end of the nineties generated a great number of HEI (higher education institutions) of small load. Same being complex organizations, the strategic administration of HEI of small load presents some similar characteristics to the administration of Micro, Small and Medium companies, especially the importance of the Vision as decisive of the strategy. This study aimed at to identify how the strategic management is accomplished in institutions peculiar of higher education of small and medium load in Santa Catarina/Brazil, comparing it with the strategic management in micro, small and medium companies (MPME), in the intention of finding similarities and divergences. Through a study multi-case, with the application of personal interviews to three managers of HEI of small load, it identified characteristics and similar behaviors amongst themselves in the strategic management of the researched institutions, as well as similar those own of the strategic management of MPME. Although IES are considered complex organizations, many own characteristics in the strategic management in MPME are perfectly applicable to the private institutions of small load.