A análise do discurso como estratégia de pesquisa no campo da administração: uma visão global

Abstract

(DA), which has had an increasingly meaningful role in the field of organizational studies, especially in administration. It does not intend to deepen knowledge in the field of linguistics. However, it develops a synthesis of some of the DA theoretical foundations. With the purpose to clarify the work field, it begins with the presentation of the DA main streams, a methodological division which delimits distinct orientations both in the theoretical and practical fields. Then, it takes Saussure’s contributions as the starting point of the theoretical foundation. After that, the theories of speech acts, or pragmatics, as well as the theories of enunciation and the concept of destinity are briefly explored, as a way to establish a background to guide the reader and allow him/her to understand the urge to submit the discourse of administration to the indiscreet DA lenses. To raise consciousness about this possibility, emphasizing its potential, and to point out key aspects that emerge in the discourse analysis of the administration is the main goal. Given the goals to unmask the implicit, the silences and to pluralize the understandings, the qualitative approach of the DA is deemed the most appropriate. The reflection presented shows that, as a science, administration is made up of discourses, with explicit and latent meanings marked by ideologies and, therefore, with compromised positions.