A subcontratação como estratégia competitiva na construção civil

Abstract

The goal of this paper is to investigate the underhiring in the civil construction through a point of view which is more strategical than operational. The concern about this subject is justified by the growth of underhiring in companies activities and services. This study begins with the characterization of the macro complex of the civil construction industry, which is essential to the development of the ideas presented, followed by a discussion about strategic management in the context of civil construction, which supports the discussion about underhiring. Two construction companies managers in the city of Fortaleza, Ceará, were interviewed with the purpose of identifying the view of the market regarding this subject. Based on this, an analyses about civil construction s underhiring is developed, in which definitions, motivations and partnerships between the hiring companies and the hired ones are discussed, as well as an assessment of the real needs for such partnerships is made.