O Brasil na era da economia informacional: empreendedorismo e transformação digital

Abstract

The changes resulting from the technological revolution of the last decades have generated great challenges for humanity. Technological advances and the consolidation of the Internet as the main means of communication and business intermediation triggered a reformulation in economic and social structures. The new reality experienced is hyperconnected and digital. One of these challenges, perhaps the most important, is to understand the speed and amplitude of these changes, for this it is essential to identify the bases and scope of this digital revolution, and from that, to know the main characteristics of social changes and the new economy, also called the informational economy, as well as the digital transformation experienced in companies and new digital business models. Therefore, in the first part of this work, we will seek to establish the principles of technological evolution until the consolidation of the new digital era, characterize the new economy and present the concepts of entrepreneurship, digital business and digital transformation, with the main objective of basing the research theme. In the second part, a survey is carried out on the digital reality in Brazil, whose objective is to identify the country's position in the face of global technological advancement and what difficulties exist for it to reach its fullness. Initially, an overview of the market and communication structure of the country will be presented, as well as the level of access and use of the internet by Brazilians, connectivity in schools and the adoption of technologies by the government and companies are also verified. Then, a portrait of entrepreneurship in the country is presented, since in Brazil there is a strong culture of business creation as a source of income and an alternative to the lack of employment. Finally, the development of e-commerce and digital business in the country is analyzed.