A responsabilidade social no setor bancário: um estudo de caso na Fundação Bradesco

Abstract

This monograph aim to study the politics for corporate social responsibility that have been adopted and improved for many companies, in special, for brasilian banking sector. Also the interest in understand why'in a few years this phenomenon go through an isolated action to a structured action in organizations and community becoming almost obligatory to achieve the interests of all involved, and be an alternative to solve many social-environmental problems. This work presents an investigation of the politics and strategies adopted by Bradesco Bank through a case study of Bradesco Foundation deserving of distinctive for its acting in social projects on educacional development changing the reality of community where they are installed. To give theoretical basis was elaborated a bibliographic research about this subject searching for references that contribute for a better understanding about this topic and to accomplish was made a semistructured interview with a foundation representative.