Existirmos: a que será que se destina? mediações sobre o suicídio nas campanhas públicas do setembro amarelo de Fortaleza

Abstract

This is a study on the Suicide Prevention Public Policy carried out in the Yellow September campaigns, promoted by the Preserved Lives Program of the Public Ministry of Ceará, in the years 2019, 2020 and 2021. The research analyzed the reception of the campaigns by Young Communicators of Rede Cuca, in Ceará, using the post-structuralist experiential perspective of the creative process in qualitative evaluation, based on the theoretical approach of communicational mediations conceived by Jesus Martín-Barbero (1997) and the understanding of hegemony formulated by Antonio Gramsci, according to the interpretations by Carlos Nelson Coutinho (2011). The work concludes with the researcher's contributions to the production of future Yellow September campaigns, under the tropicalist aesthetics of Torquato Neto, from Piauí, with the updating of contents on the phenomenon of suicide and its implications for Communication actions of the Public Policy of Suicide Prevention: Depression, Helplessness, Despair ,Hopelessness.