Meninos também dançam: HQ como estratégia para descontruir estereótipos de gênero relacionados à dança

Abstract

The present essay is about gender stereotypes and their influence on the relationship between men and dance. The main objective is the creation of a strategy, using Editorial Design and The illustration will help in the deconstruction of these prejudices for kids, lightly. First, the matter was studied and it was sought to understand why and how these stereotypes were established. The language of comics showed up as the perfect support for dealing with the matter because of its versatile and democratic character since depending on its approach, they can reach the most diverse types of public. Given that, analyses with similar projects were made over visual and narrative, generating the project guidelines. The individual characteristics of comics and illustrations were also studied, with a focus on the construction of the aimed message. Finally, children's comic was produced. Its graphic decisions were based on the public, like the cartoon styles of the illustrations and the decision to use watercolor to make the final art. It also brings recognizable elements of Fortaleza's imagination to generate empathy in the public. In this way, the product shows design and illustration as support in the construction of new values. Thus, this essay’s product highlights Design, Comics, and Illustration as a strategy in the construction of new values and ways of thinking that refers to the relationship between men and dance, especially, classical ballet.