Avaliação de parâmetros de disposição a pagar de usuários de transporte público intermunicipal através de técnica de preferência declarada – um estudo de caso

Abstract

Stated preference techniques allow a good estimation of the willingness to pay for services changes. In the alternative evaluation process, the willingness to pay is useful to explicit, in a simple way, the preference level of the alternatives. In this work it was conducted an estimation of the willingness to pay for changes in transport attributes (travel time, bus comfort standards and travel modes) for an intercity link, between Fortaleza and a county in the hinterland of Ceara. The estimations were segmented in two users groups: bus and van. For the bus users was observed that they are more willing to pay for services improvements. For the van users was observed the small importance associated with the bus service, with a major valorization of train and van services. There were not detected significant statistical differences in the value of time between the two groups.