Empreendedorismo: um estudo de caso da Doceria da Bibi

Abstract

It studies the importance of entrepreneurship today in addition to the advent of technology and the country's current economic scenario. Entrepreneurial activity has proven to be one of the great forces that stimulate and encourage economic and social change. Historically, entrepreneurship has been defined as a different way to allocate resources and optimize organizational processes, always in a creative way, aiming to reduce costs and improve results. We can see that building an e-commerce has become the desire of many, not only of those who want to start a new company, but also of entrepreneurs who want to expand their business. Faced with a scenario of so many adversities, what we should always keep in mind is that even in the face of great challenges, we are capable of making choices that can change our lives, because the entrepreneur is the one who launches the idea of the dream, structures it, and seeks to make this dream come true, thus giving meaning to his project. The research aims to show how entrepreneurship can be an opportunity for professionals outside the labor market. The research is bibliographic, exploratory, and qualitative in nature. It points out concepts and characteristics for the practice of entrepreneurship. It is guided by the case study of the enterprise Doceria da Bibi, where two techniques were used, first the observation and then the interview, which seeks to show the motivations that led to the enterprise.