A iconografia editorial como nicho mercadológico para o bibliotecário

Abstract

The research analyzes the iconographic publishing market, as well as the practices relevant to librarians working in this field. Observing the work routine of this niche in order to verify the existence of a symbiotic relationship with the Library Science. Due to this, it is proposed as the main purpose of this work to investigate how the editorial iconography is established to the librarian's profile, highlighting, in turn, the contributions of the library science praxis to the development of the iconographic market. The study has an exploratory character that is supported by the quantitative-qualitative approach and the procedures adopted were the bibliographic research, which sediments the theoretical framework used, additionally to the survey for the collection of empirical data. The application of the questionnaire was through Google Forms sent to each e-mail of the participating sample. Bardin's Content Analysis technique was used to explore and interpret the collected data. From the results obtained, the research presented the dynamics belonging to the sphere of editorial iconography and, therefore, identified activities equivalent to the practices developed by library science. Under those circumstances, the study demonstrates the congruence between the library science know-how and the demands concerning the iconographic flow, thus verifying the symbiosis relationship between both. In essence, it is concluded that there is a market niche prone to the librarian's performance based on their skills acquired by training as an information professional, which positively collaborates with the iconographic field.