A influência dos estereótipos patriarcalistas propagados pelo cinema contemporâneo sobre a profissão de Secretariado Executivo

Abstract

The Brazilian organizational culture is quite patriarchal, and position, as secretaries, for the most part, suffer from patriarchal stereotypes in their work environments, which are being propagated by various means, including cinema. In this way, the objective of this research is analyzed as influences of patriarchal stereotypes propagated by contemporary cinema in the representation of secretaries and executives. Thus, a technical analysis of qualitative evaluation was adopted through the descriptive method, classified as descriptive, having indirect data collection of three physical lenses that reinforce the patriarchal stereotype of the construction profession. The locus of the research was the works: The perfect assistant (2008); Obsess (2009) and The proposal (2009) and the object of study were the scenes that had the highest stereotype content and similarity between the works. The results showed that the object of study was stereotyped in front of the scripts and that these stereotypes have a direct influence on the general perception of the public to continue believing and strengthening the image of the executive secretariat professional as subservient, sexualized, and focused on women. As a limitation of the research, it was the analysis of only three works to conclude the real influence of these patriarchal stereotypes of cinema, therefore, it is suggested for future research the analysis of more productions with representations of secretaries and secretaries, as well as an applied research with questionnaires about the perception of a social sample of how a stereotype can be, or not, strengthened through cinematographic works.