O uso das cores na construção estética da linguagem dos videoclipes: uma análise dos clipes “Chega” e “Bixinho” da cantora Duda Beat

Abstract

This research addresses the role of colors in the composition of the audiovisual language of video clips, considering the aesthetic contributions of this element to the visual construction desired by the filmmakers and the effects created by this use,understanding the cultural and social conventions on the meaning of colors, thus exposing the semiotic effects of color application on the analyzed video clips. The research contextualizes the history of music videos from their emergence to the contemporary music video market and analyzes color as an element used within the audiovisual language to evoke specific feelings and sensations to the viewer in the music videos Bixinho (2018) and Chega (2019), from the artist Duda Beat. For the analysis, the methodologies of Film Analysis, by Vanoyé and Goliot-Lété (1992) and Image Analysis, proposed by Joly (1996) were used. As a result, it was possible to see that color as a visual element has great importance in the aesthetic construction of study objects, acting directly on the way in which visual narratives are presented in the videos, also helping to create the relationship between music and image. Thus, it was found that the colors applied in the video clips studied are responsible for influencing the interpretation of the visual message that the filmmakers seek to convey, being a fundamental technical element to be thought of when making video clips.