Perfil e hábitos de consumidores de produtos cárneos do município de Fortaleza - CE

Abstract

The form of consumption of meat products goes through socioeconomic and cultural interferences that together influence the purchase decision of consumers. Thus, to maintain loyalty and meet their needs, organizations need to know their behaviors. This study aimed to identify the profile and purchase habits of consumers of meat products in Fortaleza - CE. The research was descriptive and quantitative, carried out through social networks through a questionnaire with twenty-two questions, which sought to understand aspects of consumption, quality and inspection of meat products with questions regarding gender, age group, schooling, family income, consumption of meat products and notions of food diseases and inspection. A total of 335 people participated, with 73.1% residing in the city of Fortaleza - CE. The profile of the participants revealed that the majority (70%) were female, predominantly aged between twenty-one and forty years, single and incomplete higher education, with a family income of 1 to 3 minimum wages. The most frequently consumed meats were chicken (63.2%) and beef (32.8%). As for the place of purchase of meat products, it was found that there is a preference, at the time of purchase, for supermarkets (76.7%). The quality and freshness of the product is more relevant than the price, regardless of the income value of the interviewees. Thus, consumers in the city of Fortaleza relate possible health risks to the purchase of meat products without inspection or without origin, they are influenced by the facilities and hygiene of the establishment, but they show a lack of interest in the origin of the meat products they acquire and still reproduce habits. handling errors.