Getúlio nas ondas do rádio

Abstract

Getúlio Dornelles Vargas was the person that the longest ruled Brazil, since the Proclamation of the Republic. In the sum of his mandates, it was 19 years as the head of government. One of his characteristics was his appropriate skill to communicate with different groups. The radio programm " Getúlio nas Ondas do Rádio " tries to understand how the gaúcho government used communication and songs in order to legitimate not only his mandate, undemocratically established, but also to validate the ideals of his government, in special, the labor movement. This paper is composed of a radio magazine divided into two distinct blocks: "Getúlio Vargas: o retrato do velho ecoou pelo Brasil and música e trabalhismo: Pilares de um governo". Finally, we conclude that communication was a fundamental element for construction of Getúlio's image as a genuine leader of the nation, and as a consequence, managed to elect him in the 1950's lawsuit, and this time, he was democratically acclaimed president in the arms of the people.