Análise dos custos transacionais no mercado de melão do Ceará: estudo de caso

Abstract

This work departs from the intrinsic incompleteness of the transaction costs. The general objective is analyzed, based on transaction costs theory, the cantaloupe produced market and traded in the perimeter irrigated of Baixo Acaraú - CE. Agreement with to New Economy Institucional — NEI is possible identify the points of problems in the peculiar economic spheres, especially, related with difficulty of commercialization, that are characterized by the difficulty of count, however, cause big impacts in all the productive chain, reflecting to even about the output and consumption, activities ex ante and ex post the sale. For the achievement of this research, were utilized statistical secondary data supplied from institutions of research, as well as arising from primary data of the research of field, next to the small producers of cantaloupe of the perimeter irrigated of Baixo Acaraú. The results obtained show that the main problems faced by the small producers of cantaloupe of the perimeter irrigated of Baixo Acaraú are straightly related to the costs of transaction. The producers have access to the infrastructure and upon bearing adequate technician for the output of cantaloupe with quality required by the international sanitary standards, however, lack an adequate commercial and legal advisory board, bargaining rights acquired in the negotiations of contractual clauses.