A etiqueta empresarial e o marketing pessoal como ferramentas de inserção e permanência no mercado de trabalho: uma análise do filme “O diabo veste Prada”

Abstract

The job market is increasingly competitive, demanding that professionals present, in addition to specific technical knowledge to occupy a position, behaviors that add value to the professional and make him stand out in the corporate environment. In this sense, this study aims to understand how personal marketing and professional etiquette can impact the life of the individual for their insertion and permanence in the job market. The methodology was developed through a descriptive research and qualitative approach. The data analysis technique used was indirect and non-participant observation, carried out through film analysis, so that the analysis followed the narrative of the film. This time, it was observed that in the development of the film's plot, the main character was adopting tools of business etiquette and personal marketing, such as improving her non-verbal communication, developing her professional behavior and her personal image directly contributed to her appreciation and permanence. in the labor market, even taking a prominent position within their work organization.