A comunicação organizacional e o uso de aplicativo de mensagens instantâneas em Secretariado Executivo em tempos de pandemia

Abstract

Communication technologies have undergone several changes throughout history and it was up to the executive secretarial professional to be aware of these changes and adapt according to market needs. With the emergence of covid-19, new communication needs emerged in organizations being served using instant messaging applications. This research has the general objective of analyzing the use of instant messaging applications in internal organizational communication in the performance of the executive secretary, in the period of the covid-19 pandemic. To reach the objectives, a qualitative and descriptive research was developed from a theoretical survey, followed by a field research. For data collection, a questionnaire was applied to 36 executive secretariat professionals. Descriptive statistics were used to present the data and the interpretation of the information was performed using the content analysis technique. It was concluded that, in the context of the covid-19 pandemic, the use of instant messaging applications in internal organizational communication in the performance of the executive secretary is essential. Without the existence of these applications, in a pandemic period, several economic segments would not be able to maintain open communication between their employees, as it would be impossible to communicate remotely with several employees. For the executive secretarial professional, the most relevant factor of these tools is the time.