Estudo bibliométrico da produção científica publicada em periódicos da área de moda em 2017 e 2018

Abstract

Introduction: fashion conveys our visual identity and is able to determine time, age, work environment, country of origin and musical taste, so it is a very important area. Objective: to know the scientific production in the fashion area. Methodology: quali-quantitative research, which used bibliographic research for theoretical foundation and as a method for data collection, the analysis of citations, enabling the characterization of the area. Results: Gilles Lipovetsky as the most cited author; predominance of individual authorship (70%); high level of title of the authors, where 48% are PhDs; large concentration of authors in the southern region of the country (45%), most significantly in São Paulo. The most frequent theme was design; the average age of citations is less than 14 years; obsolescence is approximately 11 years; the type of document most cited was a national book and / or chapter; the most cited scientific journal was ModaPalavra e-periodical; and, the most used language Portuguese (65%). Conclusion: bibliometrics, through the citation study, regarding fashion: results in an important indicator of scientific activity, allowing the knowledge of specific aspects of this area of knowledge as the main authors, the main themes, sources of information and the most used journals; as for bibliomeconomics: assists in the development of collections and service management for libraries, and contributes to the organization and systematization of scientific and technological information.