A economia criativa e a fotografia: uma análise do mercado fotográfico em 2020

Abstract

The present work deals with the intertwining between creative economy and photography. It aims to outline a profile of the Brazilian professional photographer in 2020, and its performance in the photographic market. For this, the Photography Yearbook 2020 was used to better understand the current scenario of this sector. This Yearbook contains social, economic and technological data aimed at professional photographers and companies in this field. The theme was chosen because the researcher has been involved in the photographic market for over 22 years. A quantitative and bibliographic research was carried out. This research brings in its framework a brief history of photography, showing its evolution from its creation to the present day, as well as the way these professionals have been reinventing themselves and adapting in a creative way with the changes brought by globalization and the technology. It was also discussed about the Creative Economy. Creativity is the driving force that drives the economy forward. There are several sectors of the creative economy. Among them are the Visual Arts, where photography is inserted. We know that creativity accompanies the human being throughout its evolution, but the term creative economy is something new that has been in evidence in recent decades in many sectors. Because photography is part of the visual arts sector, the creative economy becomes fundamental to this market. Professionals in the photographic field had to reinvent themselves and adapt to the changes that the digital world imposed on them through the global economy. Technological advances and the rapid rise of the internet have brought about major economic changes in this industry. It was observed that the professionals who best adapted to these new market changes became solidified, even becoming the owner of their own business. With this, it is concluded that photography professionals who were based on the creative economy had technological and financial advances for their company.