Uma análise da estética da periferia de Fortaleza-CE, pelo viés da moda, do estigma e do marketing

Abstract

The present work sought to analyze the aesthetics of the shantytowns, through the concepts of fashion and stigma, with appearance being the main guide combined with marketing and its consequences. To this end, a methodology was built based on bibliographic references, observations and field research, and the way to continue the study was also described, as well as the way in which the data were processed. Then, a survey of information was carried out, in which the construction of this aesthetic was developed, starting with the understanding of the shantytowns in Brazil, from its origin to the effects of urbanization, by the understanding of gender and what is inherent to it, here, in particular, focused on male relationships, appearance, combined with clothing and behavior, as a fundamental point for understanding stigmas and their reproduction, and fashion marketing along with its application and transformation processes. A field research was conducted, with intensive and unsystematic direct observation methods. In this way, a questionnaire and interviews were applied to the individuals studied here, for a better understanding of the theme and verification of the effectiveness of the theoretical framework. Finally, with the results obtained, conclusions can be reached regarding the initial objective, in addition to the formulation of new questions for future maturation.