Responsabilidade social corporativa na prática: como lideranças comunitárias avaliam?

Abstract

The corporate social responsibility came to change the directions of the companies and turn them into social agents, giving answers to the impacts caused, market requirements and community demands, turning them into co-responsible for social development. In the context of the relationship between companies and communities, the role of community leaders emerges, they act as representatives and interlocutors of their own region, actively contributing to the local development. Therefore, this study had a goal to identify how the community leaders in the neighborhood Cais do Porto, in Fortaleza-CE/Brazil, evaluate the Corporate social responsibility of companies towards the community. Cais do Porto is a neighborhood that concentrates several industries, acting in different branches and causing various impacts, that are acknowledged by the community. A basic qualitative research of the descriptive type was made, through semi-structured interviews with 10 community leaders. It was shown that the leaders did not know the socially responsible practices into the internal scope of the company, in that way, the evaluation was only made at the relational level with the community, the connection within community and company does not occur in the same way either with the same ease among all. In general, the relationship between the studied community and the companies in the region are real and flow, with listening and relationship channels. However, there is also an difference in this relation comparing the companies, giving that some are completely closed to any try to proximity to its surroundings.