A representação temática nos sistemas de informação: um estudo comparativo entre biblioteca e supermercado

Abstract

This work presents a comparative study between libraries and supermarkets. Its main goal is to observe, to analyze and to describe the behaviour of libraries’ users, in face of subject representation used as a tool of information retrieval, identifying the conditions of access in libraries, shown by users as a difficulty on comprehension of the symbology used in the representation of knowledge. The supermarkets are used as instruments of comparison through the similarity found between libraries and the techniques of sales’ marketing used with success in the supermarkets to identify the uses and choices of their clients in order to direct them to significant results. The applicability of these techniques in libraries would lead, eventually, to much more effective results, regarding the comprehension of the representation, the use of retrieval tools and the access to information.