Projeto de viabilidade econômico-financeira de um salão de beleza na cidade de Fortaleza

Abstract

The establishment of new companies in different economic sectors is immersed in a highly competitive and increasingly globalized commercial scenario. For such, the result of a company depends on an int egrated planning that not only guides the investor, but also allows a strategic vision of its business for society, a fact that makes the preparation of the business plan an effective instrument . Thus, th is study aims to examine the feasibility of opening a microenterprise that will work in the beauty industry, serving the female public in general, frequented by women from the Canindezinho neighborhood and neighboring neighborhoods, located in th e city of Fortaleza/CE. As for the research procedures, articles, books and investigations on websites on the subject were used, as well as a survey, carried out through surveys, used to identify the characteristics of the local population, as well as thei r habits of always maintaining beauty care aesthetics. Through the preparation of the business plan, the feasibility of the venture in the aesthetics segment is verified, as it will offer services to the female public, and will enable a good return on inve stment to be made, with exceptional profitability, if correlat ed to most products offered in the commercial market.