Moda, design e colonialidades: aproximações e divergências com o ser, saber e fazer artesanal cearense

Abstract

The research aims to study the knowledge and practices of Ceará crafts and their relationship with design and fashion, highlighting the relationship between modernity and coloniality in order to propose a graphic artifact that proposes reflections brought along the research based on the regional materiality. Throughout the research, themes from different areas of knowledge are debated and bringing the views and arguments of the authors mentioned, thus configuring themselves as a summary of the subject and analysis of the themes. To begin by contextualizing the term design and its meanings, as well as its development and transformations over time, as studied by Bruno Latour (2014) and Krippendorf (2000), as well as the term fashion, a field studied throughout the research showing the social issues that surround their actions, meanings, their dialogues with society and with artist capitalism, as studied by Gilles Lipovetsky and Jean Serroy (2015), among other authors. Aiming at a debate about the relations of power and domination exercised by modernity and coloniality over cultures outside the colonial matrix of power, thus bringing the concepts of coloniality and decoloniality, studied by Walter Mignolo (2017) and Arturo Escobar (2016) . The research is based on the beings, knowledge and practices that make up Ceará’s handcraft and its richness in techniques and typologies and seeks to highlight the colonizing character of design and fashion when they appropriate and incorporate handcrafts in their productions so that they can provoke in the consumer the desire to buy. At the end of the research, guiding guidelines for the development of the project are pointed out, this project being a graphic artifact of design that fits into the modality of critical and discursive non-commercial editorial product, produced with the aim of visually manifesting the findings brought along the research through a language of hybrid interventions between manual and digital, combining shapes and graphic elements.