Impacto do designer digital em micro e pequenas empresas: um estudo de caso no sertão central

Abstract

This work aims to investigate the activity of the Digital Designer in the Digital Marketing strategies of 03 (three) Micro and Small Businesses in Sertão Central, in the current context of the COVID-19 pandemic. The micro and small businesses have a great importance to Brazil, representing around 30% of the gross domestic product of the national economy. In the city of Quixadá, in the state of Ceara's hinterland, the commerce sector is predominant, with 2,272 micro small businesses. A huge shift in the country reality happened with the COVID-19 pandemic, which changed the way every sector in the whole world works, this impacted the economy of every region and compromised enormously the working of the micro and small businesses that had their activities temporarily interrupted. Because of this context, Brazilian Micro and Small Business Support Service recommend the entrepreneurs to use the concept of Digital Marketing, that according to Torres (2010), helps to lead the consumers to know the business and to take the decision to buy by trusting the enterprise. In the intention of accomplishing, in an effective way, the marketing's actions are interesting that the micro and small businesses have a professional fit to the development of this service, one of the possible professionals able to work in this environment is the Digital Designer. To develop this work, a case study was made with three selected businesses, in which this work's author provided services. The research happened through a half structured interview with a qualitative aspect, the results shows the importance that the Digital Design professional can have within the businesses.